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E-cigarette use among teens has steadily been increasing over the years, partially due to the fact that marketing &amp; advertising in the e-cigarette industry targets youth. With fun and fruity flavors, flashy designs, and eye-catching display cases on shelves, underage customers are drawn to the appeal of vaping and are more likely to make a purchase.
<img loading="lazy" decoding="async" class="aligncenter" src="https://media3.s-nbcnews.com/i/newscms/2018_37/1363425/juul-e-cigarette-today-main-180827_4bd85952e6e3a5932d0292933ea54864.jpg" alt="Image result for e-cigarette juul" width="1320" height="660" />
As a business owner, you already know that if you&#8217;re caught selling to minors, you can face expensive fines or even the risk of being shutdown. California has already taken steps towards further preventing sales of e-cigarettes and vaping products to minors.
A new bill (AB1639) authored by Assemblyman Adam Gray, (D) Merced, California, would require a person engaged in retail of tobacco products to use age verification software or an age verification device to establish the age of a tobacco purchaser, regardless of age. The bill also requires an increase in frequency of sting operations to ensure buyers are at least 21; increase in fines and penalties to stores that sell to underage buyers; manufacturers are prohibited in advertising, promoting, or packaging that is attractive to persons under 21 years of age.
<img loading="lazy" decoding="async" class="aligncenter" src="https://www.idscanner.com/wp-content/uploads/2016/09/agevisortouch_black_data.png" width="534" height="534" />
<img decoding="async" class="aligncenter" src="https://www.idscanner.com/wp-content/uploads/2016/09/agevisor-age-ok-icons-300x59.png" alt="AgeVisor Touch age icons on ID Scanner Display" />
TokenWorks offers an age verification device designed specifically for convenience stores: <a href="https://www.idscanner.com/product/agevisor-touch/">AgeVisor Touch</a>. It can be mounted and locked down on a counter or wall, features an easy-to-use touch screen and user interface, and quickly scans IDs with a color-coded display to immediately know if a customer is of legal age or not to purchase tobacco or alcohol products.